Hard PR Lessons Learned in an age of digital earned media

It’s a data-driven world, and PR and marketing are no exception. In healthcare, where AI is rushing in, workforce challenges abound, and crises like pandemics and cybercrime loom, PR and marketing leaders must adapt their strategies. Gone are the days of vanity metrics and “scattershot” approaches. Now, it’s about integrated campaigns that leverage earned, owned, paid, and even shared media. ROI is king, and metrics are essential to prove the value of PR and marketing efforts.

In this podcast interview, CHIME/DHI’s Frank Cutitta discusses this new era of marketing with award-winning healthcare technology PR/media agency Founder Jodi Amendola.

The healthcare industry faces unique challenges, from communicating effectively in a telepresence world to navigating the complexities of data breaches. PR and marketing professionals must be well-versed in these issues to provide effective counsel and support.

In this ever-changing landscape, it’s crucial for healthcare organizations to maintain their PR and marketing efforts, even during difficult times. Visibility is key, especially in a cautious market. To stay ahead of the curve, PR and marketing leaders must embrace data-driven strategies, leverage AI, and stay informed about the latest trends and challenges in the healthcare industry.

Watch this full episode to learn about:

• Healthcare PR’s dramatic shift in the past two decades.
• Earned media (media coverage that is not paid for)
• Growing demand for integrated marketing campaigns
• AI’s increasingly important role in PR
• Healthcare’s lag behind other industries in terms of digital adoption
• Finding and retaining qualified healthcare PR professionals